With last beam in place, Hollywood Hard Rock's guitar-shaped hotel is almost finished

With last beam in place, Hollywood Hard Rock’s guitar-shaped hotel is almost finished

It has gone up in a few quick beats, the concrete and metal beams curving into an unmistakable shape. Yeah, that’s a guitar all right.

Massive at 450 feet and towering over Florida’s Turnpike, the new 638-room addition to the Seminole Hard Rock Hotel & Casino Hollywood complex practically belts out to drivers: HARD ROCK THIS WAY.

It’s a big play more than a decade in the making. The hotel is the centerpiece of a $1.5 billion complex being built at the tribe’s flagship Hollywood property, a project that will also include a larger casino and a new entertainment venue. The idea has been floating around since late 2006, said James Allen, CEO of Seminole Gaming and chairman of Hard Rock International.

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